The radio airwaves of Orlando are about to get a whole lot more vibrant and diverse with the arrival of Jessica Reyes. As the new morning host at Cox Media Group's bilingual AC station, Hits 96.5, Reyes brings a unique blend of cultural influences and a passion for music that will undoubtedly resonate with Central Florida's diverse population.
What makes this appointment particularly exciting is the way Reyes seamlessly bridges the gap between Spanish and English-speaking audiences. Her background in Spanish radio, including her time at Mega 98.1 and Kaliente 103.1, coupled with her English radio experience at 101.9 Amp Radio and Hits 96.5, positions her as a true bilingual talent. This ability to connect with listeners on both sides of the language divide is a rare and valuable skill in today's media landscape.
But it's not just her linguistic prowess that makes Reyes a standout. Her personal journey, shaped by a childhood spent moving between Jersey, Philly, and Puerto Rico, has given her a deep understanding of the importance of music and language in shaping cultural identity. This perspective, combined with her radio experience, makes her an ideal fit for Hits 96.5's morning show.
The station's previous morning host, Epi Colon, is moving on to new challenges, leaving a big shoes to fill. However, with Reyes' talent and experience, it's clear that she is more than up to the task. Her ability to connect with listeners on a personal level, sharing great music, laughs, and positive vibes, will no doubt make her a hit with the audience.
The appointment of Jessica Reyes is a strategic move by Cox Media Group, not only to fill a programming gap but also to strengthen their position in the competitive Orlando market. With her bilingual skills and cultural sensitivity, Reyes is poised to become a beloved figure in Central Florida's radio landscape, offering a unique and inclusive morning show experience that will resonate with listeners across the region.