China's gaming scene is on fire, and anime-style RPGs are leading the charge! 🌟
Niko Partners' November 2025 Livestreaming Tracker reveals a captivating trend: RPGs are dominating the livestreaming arena, captivating millions of viewers.
But here's where it gets exciting:
Kuro Games' Wuthering Waves swept viewers off their feet, soaring to 36.5 million viewers (+103% MoM) and ranking #14. The Version 2.8 preview, streamed on Bilibili, Huya, and Douyu, caused a massive viewership spike, with Bilibili alone drawing 20.4 million views in one day! This anime-style RPG's success showcases the power of strategic updates and the dedicated fan base.
miHoYo's ZenlessZone Zero followed suit, attracting 30.9 million viewers (+84% MoM) and climbing to #19. The Version 2.4 preview, also streamed on the same platforms, mirrored Wuthering Waves' success, emphasizing the impact of update reveals. And this is the part most people miss—the strategic timing of these livestreams, aligning with version updates, is a key factor in their success.
These anime-style RPGs are not just games; they're cultural phenomena! And streaming platforms, especially Bilibili, have become the epicenters of these revelations, catering to a younger audience immersed in ACGN culture.
Yostar's Stella Sora, a rising star, skyrocketed to 9.0 million viewers (+1,721%) and #39, thanks to its major content update. This surge highlights the power of fresh content and timely updates in the gaming world.
Niko Partners' China Games & Livestreaming Tracker offers a treasure trove of insights, updated daily. Our analysts provide monthly trend analyses to empower clients with the latest industry knowledge. Explore the tracker and unlock the secrets of China's gaming universe! 🧭
What's your take on the rise of anime-style RPGs in China's livestreaming scene? Are these games just a fad, or is there a deeper cultural shift at play? Share your thoughts below, and let's spark a lively discussion!